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About Fare Routes
Our mission is to elevate your brand through strategic, targeted storytelling.
A collaboration with Fare Routes ensures professional design, strategically written and placed content, and targeted messaging, while building and enhancing brand awareness and increasing consumer engagement.
Mallory Scyphers combines expertise in design, marketing, media, and publishing with a keen eye for trend-spotting and crafting compelling stories. Her skill in media placement ensures your brand is thoughtfully and beautifully showcased, strengthening recognition and loyalty.
Together, we can create powerful tools for driving sales and expanding market reach.
Meet the Founder
Mallory Scyphers is a strategic thinker and problem solver with a knack for thoughtful branding. She received her BFA in Graphic Design from Auburn University’s College of Architecture, Design, and Construction (War Eagle!), and utilized her art foundation to climb the career ladder. Since 2010, she has worked at ad agencies, in-house creative departments, higher education, and non-profit institutions, and most notably led the editorial teams as creative director for both The Improper Bostonian magazine and Culture magazine, eventually becoming executive content director of Culture media.
A wearer of many hats, she expanded her skillset beyond graphic design, becoming an expert in all aspects of publishing from budgets to bookbinding, and everywhere in between.
She lives on the lower Alabama Gulf Coast with her husband, two young daughters, one rambunctious golden retriever, two loyal cats, and seven backyard chickens.
Capabilities
Crafting strategic multimedia marketing campaigns from logo creation to website development
Publishing expertise from launching, distributing, and circulating regional and national magazines, to content curation through vendor partnerships, creative direction, and writing
Agency experience including market research, creative development, media planning and buying, campaign management, and analytics + reporting
Access to an extensive network of vendor relationships to execute campaigns that are effective and efficient
Connections to high profile, professional freelance writers, photographers, videographers, and other content creators