We’re storytellers who simply love food.
Food is a curation of culture. It’s an experience grounded in sharing. It’s revolutionary.
As we embark on each adventure, we want our clients to draw upon their own transformative experiences with food to inform strategy, goals, and ultimately, successful campaigns. That’s what branding is all about: sharing stories of the moments, flavors, and people that influence our ever-winding journeys.
Fare Routes was founded to help brands thoughtfully tell their stories through compelling content creation. As lifelong publishers immersed in media, we know what audiences respond to, and how to establish successful campaigns that yield brand loyalists.
Join us on a journey in food.
Meet the Founder
Mallory Scyphers is a strategic thinker and problem solver with a knack for expert content curation and branding. She received her BFA from Auburn University (War Eagle!) in graphic design, and utilized her art foundation to climb the career ladder. She has worked at ad agencies, in-house creative departments, higher education, and non-profit institutions, and most notably led the editorial team as creative director and eventually, executive content director at Culture magazine. These various roles allowed her to expand beyond design through campaign production from conceptualization to completion. She lives on Mobile Bay with her husband, two young daughters, one rambunctious golden retriever, and two loyal cats.
Make it stand out
It all begins with an idea. Maybe you want to produce a magazine. Maybe you want to partner with a chef to produce a multi-course dinner party for media influencers. Or maybe you want to re-brand and don’t know where to start. Whatever it is, the way you tell your story can make all the difference.