The Improper Bostonian Magazine

Twenty-six years after its founding, The Improper grew to become a local institution that reached a loyal audience of more than 426,000 readers. With 24 issues a year covering everything from food and fashion to arts and entertainment, the magazine was a beloved staple that highlighted the people and places that make Boston a world-class city.

Mallory Scyphers began her career with The Improper as a graphic designer and gradually climbed the ranks from designer, to art director, to creative director. In these various roles, she wore many hats, from conceptualizing, art directing, and designing each issue, to managing and producing photo shoots with celebrities, to art directing behind the scenes video shoots, to establishing brand standards across each media platform. She played a heavy hand in the evolution of The Improper’s brand and helped conceptualize new marketing promotions, an updated website, tighter budgets, and fresher content.