The Dockside Guide

The Dockside Guide was founded in 2024 with a mission to connect boaters to merchants along the Lower Alabama Gulf Coast.

Mallory Scyphers developed the Dockside Guide logo, branding guidelines, and business collateral, as well as worked with the Dockside Guide team to establish the brand’s social media best practices and tone. The first printed guide will hit shops Spring 2025 and will feature full page and spread advertorials for local businesses. Additionally, a robust social media campaign that highlights each partnering merchant will roll out throughout the year, which will include brand awareness posts, product giveaways, and insider tips for local boaters.