Culture Media teamed up with Taste Network to execute a multi-touchpoint campaign that connects Spanish winemakers with small, independent retailers. The key drivers of this campaign were media placement across Culture’s channels, as well as utilizing Culture’s extensive network of devoted specialty food shops to promote and champion Ribera y Rueda wines. Culture activated this campaign by providing the following services:

• Conceptualizing “Starter Culture” as a turnkey product introduction engine that puts Culture’s industry and consumer engagement to work

• Establishing and fostering retailer connections

• Designing and printing a counter card, shelf talker, poster, and window decal

• Designing and placing digital media on social channels, e-newsletters, and website

• Designing a two-page spread in Culture’s Spring 2022 issue